Rising Popularity of Dragon Fruit
Dragon fruit is becoming more popular as its availability increases, making it easier for American consumers to access. Known as Pitahaya, this exotic fruit has a red or yellow skin with white or red flesh, resembling a soft, spiky pineapple. Its taste is a mix of kiwi and pear, with a crunchy texture and numerous small, edible black seeds.
Nutritional Benefits
This fruit offers a wide range of health benefits, including antioxidants, vitamin C, fatty acids, B vitamins, and carotene. These nutrients can boost the immune system, speed up the healing of bruises and wounds, and reduce respiratory issues. Additionally, the high fiber content in dragon fruit aids digestion and promotes gut health, while its low calorie count makes it a great choice for those looking to maintain a healthy weight. The fruit's unique combination of nutrients not only supports overall health but also provides a delicious and exotic addition to a balanced diet.
Market Demand and Approval for Export
Ecuador was approved to export this exotic fruit to the U.S., exciting exotic fruit producers. The Animal and Plant Health Inspection Service (APHIS) announced that imports would begin in July 2017. After a year of planning, APHIS scientists determined that fresh dragon fruit from Ecuador is safe for import, provided it meets strict conditions such as fruit fly trapping, pre-harvest inspections, and sourcing from approved sites.
Economic Opportunities
Exotic fruit growers are enthusiastic about this development, anticipating increased availability and sales. While red dragon fruit is common in the U.S., Ecuador will introduce yellow-skinned, white-fleshed varieties, offering more choices to consumers.
Previously, imports were limited to Thailand or Vietnam. Now, the new import options are seen as beneficial for American businesses and consumers, providing healthier choices and economic opportunities. Ecuadorian growers are also optimistic, as the U.S. market offers a chance to diversify and avoid price drops due to market saturation. The U.S. is much closer than Ecuador’s other markets like Hong Kong, Singapore, Indonesia, and Malaysia.
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